Francesca Johnson | Makeup by Francesca

Exceptional Women 2020
Makeup by Francesca
Francesca Johnson, Makeup by Francesca

Inspired by her mother, an Italian immigrant who ran her own clothing business, and her father, who encouraged her to find her passion, Francesca Johnson knew from a young age she wanted to be her own boss and inspire others.

“It never feels like work because it’s what I’m meant to do,” Johnson says of Makeup by Francesca, the professional makeup and styling business she opened in 2014 after raising her children and establishing a successful 25-year career in cosmetics. Her Verona shop is located in The Purple Goose, a business owned by a fellow female entrepreneur. “There are so many women there who inspire one another,” Johnson says.

In addition to instructing teens about makeup, transforming beautiful brides and styling models at photo and video shoots, Johnson authentically cares for all her clients and delivers a unique experience that not only alters their look, but also boosts their confidence.

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Makeup by Francesca