First Late Winter Market at Garver Feed Mill welcomes thousands of customers

MADISON, Wis. — The recently renovated Garver Feed Mill hosted its first Late Winter Farmers’ Market on Saturday morning.

The space welcomed an estimated 3,500 customers, while Dane County Farmers’ Market organizers said they were planning on about 1,000.

When the market was held at the Madison Senior Center in the past, there were about 25 vendors. On Saturday, there were more than 45, giving more farmers a chance to sell this winter.

One farmer said the building is beautiful and was impressed by the turnout, but that parking all those people was an issue.

Customers took to social media and offered criticisms at the venue, according to Farmers’ Market manager Sarah Elliott.

The market is looking to ramp up communications in coming weeks and is encouraging people to not park in the Garver Feed Mill parking lot.

“We thank folks for their patience,” Elliott said. “We didn’t anticipate how many people would be there.”

The market will run at Garver Feed Mill every Saturday until April 4th from 8 a.m. to 12 p.m.