Executive gets purple mohawk to benefit kid with autoimmune disease

Executive gets purple mohawk to benefit kid with autoimmune disease
Laughlin Constable

A Madison-area business executive decided to change his hairdo to benefit a kid diagnosed with an autoimmune disease.

Cayden Krueger was diagnosed with immune thrombocytopenia purpura when he was 6 years old. Patients with ITP have too few platelets in their blood, resulting in easy bleeding and bruising. Cayden has been spreading awareness of ITP through fundraising and by having a purple mohawk.

When John Stevenson, U.S. Cellular’s senior director of financial services, found out about Cayden, he decided to challenge his employees and real estate teams to raise money for Cayden’s Pump It Up for Platelets Fundraiser.

If they were able to raise $1,000, Stevenson would cut his hair to look just like Cayden’s. His team passed the goal, raising $2,000.

On Thursday, Stevenson made good on his bet, and Cayden even got to make the first cut.

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