Global Nature, Local Design

Shop local. Those seem to be the words on everyone’s lips, from farmers’ market enthusiasts to small-business supporters. Madison prides itself on its local produce, shops and restaurants, but few may be aware that there’s a whole realm of local products in the unlikeliest but most obvious of places: the internet.

Madisonians are joining the ranks of hundreds of thousands of sellers spread over six continents who sell their wares on The website, self-declared as “Your place to buy and sell all things handmade, vintage, and supplies,” is a marketplace for crafty people, withmillions of items available for sale on any given day. On it, you can find one-of-a-kind vintage gowns, handmade shrinky dink necklaces, customized hand-printed stationary and everything in between. And you can buy it right from your own neighborhood.

Thanks to Etsy’s helpful “shop local” tab, you can browse more than 17,000 items being sold by Madison-based sellers.

We’d like to introduce three local sellers who bring their personalities and passions to their Etsy shops.

One is a mother of two who creates her own cards, another is a traveler who brings her vintage finds to her Madison home base, and another designs jewelry that can be found all over the world. Each has her story, but all three are united by