Drink Wisconsinbly opens storefront in Wisconsin Dells

The Wisconsin-born brand celebrates grand opening at Outlet at The Dells on April 2
Drink Wisconsinbly
Photo courtesy of Outlet at The Dells
From left to right: General Manager of Drink Wisconsinbly Retail Stores Christy Conrad, Drink Wisconsinbly Founder Richard Lorbach, Angela Hanzal, Rosie Hanzal and John Casanova.

Drink Wisconsinbly — a brand born in 2013 that’s capitalized on decidedly Wisconsin traditions, expressions and proclivities  — has opened a retail store in Wisconsin Dells. To celebrate the grand opening on April 2 at Outlets at The Dells (210 N. Gasser Road, Barraboo), a polka band performed and the Curd Girl food cart posted up outside the store.

Shoppers will find items at this new brick-and-mortar that will make any Wisconsinite exclaim an enthusiastic “Ope!” — think “Call me Old-Fashioned” T-shirts and gift boxes, a “Do Not Block Beer Fridge” street sign, supper club posters, “Up North”-scented candles and, of course, all the “Drink Wisconsinbly” merch you’d ever want. Drink Wisconsinbly Founder Richard Lorbach says there will always be a selection of items that can also be found on the company’s website, but there will be some retail exclusives.

Drink Wisconsinbly has three other gift shop locations in Door County, Lake Geneva and Milwaukee. Products from the Drink Wisconsinbly brand have been available in other retail stores across Wisconsin since 2014. “In 2019, with the opening of the DW Pub in Milwaukee, we made the decision to gain more control of how our unique products are presented and sold,” Lorbach says. The current focus is on vacation destinations, he adds. “And it doesn’t get much better than the Dells,” he says.

The store’s hours are from 10 a.m. to 8 p.m. Mondays through Saturdays, and 10 a.m. to 7 p.m. on Sundays. Outlets at The Dells welcomed several other stores recently, including Xpressit, 3D Canvas and Gifts and Target Zone. Unique Gifts & More will open in mid-April, and Cobpoppers will open offering gourmet popcorn in May.