Downtown shop is hot spot for kids and their families

Capitol kids provides fun for all ages

Eighteen years ago, Peg Scholtes was looking for a condo, but instead found a children’s store on Webster Street with barely enough room for two customers.

Two years after buying the store with her daughter, Capitol Kids moved to a much larger space on Capitol Square.

Capitol Kids is a one-stop shop to find unique gifts for children and adults who still want to have some fun.

“We try to be really thoughtful about the range of things we sell,” Scholtes says. “It’s about getting something that has meaning or some kind of aesthetic.”

Since Capitol Kids is a local boutique, Scholtes says it’s easy to adapt and find clothing, toys and books that relate to current events. For example, the store carries the “Good Night Stories for Rebel Girls” books and other titles about strong and successful women.

Scholtes, who has experience in early childhood development, carries toys and books that reflect a diversity of people. “There are some companies that don’t make things that aren’t white, so I just don’t order them,” she says. She also tries to make a point of telling companies why she doesn’t order from them.

Many regular customers have become friends through the years, says Scholtes. Capitol Kids is an especially popular stop for families during Dane County Farmers’ Market Saturdays.

“We see their babies when they’re first born and now they’re in high school,” Scholtes says. “This still feels like I just started doing it.”

Must-Haves

Mini Maestro: Your future superstar can learn to jam out on a three-string Loog mini guitar. $79.00Downtown shop is hot spot for kids and their families

Land Ho!: Myland’s houseboat makes bathtime playtime with sea sounds and light effects. $47.00Downtown shop is hot spot for kids and their families

Mad About Madison: Even babies can show their Madtown pride with Mad City onesies. $19.00Downtown shop is hot spot for kids and their families

Looking for Loki: A local author and illustrator features Willy Street, Union Terrace and other scenes of Madison in the children’s book “Loki Out & About.” $20.00Downtown shop is hot spot for kids and their families

Delicate Dolls: Matryoshkas, better known as Russian nesting dolls, make for fun stackable toys or interesting home decor. $27.00Downtown shop is hot spot for kids and their families

Splash of Color: With a Floss & Rock color-changing umbrella, who’d want the rain to go away? $17.00Downtown shop is hot spot for kids and their families

Capitol Kids
8 S. Carroll St.
280-0744, capitolkids.com

Maija Inveiss is digital content editor of Madison Magazine.

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