Dem super PAC launches first 2020 ads in $100 million campaign
A leading Democratic super PAC launched its first digital ad campaign of the 2020 election cycle Tuesday after pledging to spend $100 million on early efforts in key battleground states.
The group, Priorities USA, announced a six-figure digital ad buy airing in four key battleground states that are targeted in the early spending initiative: Florida, Michigan, Pennsylvania and Wisconsin.
The ads open with President Donald Trump telling a crowd in 2016 that his “only special interest is you, the American people.” They then cut to testimonials from voters who say they were harmed by the Trump administration’s economic policies, as block letters declare: “In Trump’s America, billionaires win.”
The campaign marks the opening round of Priorities’ 2020 efforts. In the 2018 midterms, the group — a leader in the Democratic outside spending space — spent nearly $45 million on federal elections, per FEC records. In the 2016 presidential election, Priorities spent over $190 million.
Priorities had previously announced that it would commit $100 million of its “phase one” efforts in Florida, Michigan, Pennsylvania and Wisconsin. “Phase two” will include additional spending targeting New Hampshire, Nevada, Arizona, North Carolina and Georgia, the group said.
“The Trump campaign has already spent millions online, primarily list building and fundraising among his base, while Democratic candidates focus on the primary, ” Guy Cecil, chairman of Priorities USA, said in a statement. “We are going to take the fight directly to him across digital platforms through Election Day by focusing on persuading and mobilizing voters in key states.”
Priorities has not yet had to file an FEC report in the 2020 election cycle. However, the group — which, as a super PAC, can accept unlimited contributions — received millions from liberal megadonors like Donald Sussman, George Soros and another Democratic super PAC, Senate Majority PAC, which itself received $20 million from Michael Bloomberg last October. More will be known when the group’s first quarter report is released mid-April.