Dairy expo expected to bring 300K visitors to area

48th World Dairy Expo at Alliant Energy Center through Saturday
Dairy expo expected to bring 300K visitors to area

One of Madison’s largest events will open its doors Tuesday.

The World Dairy Expo is celebrating 48 years at the Alliant Energy Center, and exhibitors put the finishing touches together Monday.

Event organizers are anticipating over 300,000 visitors throughout the week. The expo runs Tuesday through Saturday.

Around 90 different countries will be represented, and each will display their dairy expertise to cattle farmers and other dairy companies attending.

The show grows each year creating a need for new additions.

“We do have a sell-out show. We’ve had a waiting list now for a number of years, and that’s very exciting to see this event prosper and grown,” said Janet Keller, the expo’s public relations and communications manager. “The addition of the New Holland pavilions here at the Alliant Energy Center is part of that growing story.”

The expo is open to the public. Admission to the grounds is $10 per day and $30 for a five-day pass.