Cyber Monday sales expected to break records
MADISON, Wis — Online sales on Black Friday and Thanksgiving raked in a record $7.9 billion, up 17.9 percent from last year, according to Adobe Analytics.
Cyber Monday sales are expected to bring in $6.6 billion.
Forbes named Amazon and Walmart as the top websites competing to win Cyber Monday.
Amazon devices like the Echo Dot are down to $30 from $50, while Walmart has a 58-inch Samsung Smart LED TV for $598 down from $799.
Websites like Target, Best Buy and Apple also offer big deals, including discounted smartphones, clothes, jewelry, home essentials and toys.
Tech items like laptops, smart TVs and consoles like the PlayStation 4 and XBox One are also on sale.
Cyber Monday is also offering some great travel sales. Southwest, Alaska, JetBlue and Norwegian have domestic and international flight deals. Hotels.com and Expedia have mystery coupons.
Madison College retail expert Betty Hurd said today is a big day for retailers. They change their websites and sales to be exactly what the customer needs.
“Last year was $3.34 billion (in online sales) and we’re expecting another roughly 12 percent increase on that. And then think about $1 billion in mobile (sales), that will certainly increase. I’m thinking double digits as well,” said Hurd.
In 2004, the National Retail Federation coined the term Cyber Monday. It has turned from a day-long event into a week of deals.
Hurd suggests shoppers make a list of what they’re looking for and decide how much they’re willing to spend before going online, or they might get sucked into buying things they don’t need.
“Take a look at the websites, take a look at Groupon, take a look at EBates, and make sure you’re logged into your favorite store, whatever company that might be, so that they can email you or text you some of the deals,” she said.
To avoid scammers, go directly to the website you want to shop at, without clicking on links in your texts or emails.
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