CurderBurger helps 1 in 5 Culver’s locations set sales records

Culvers Curderburger
The "Curderburger," being offered at Culver's restaurants on National Cheese Curd Day, Oct. 15, 2021. (WISC-TV/Channel3000)

MADISON, Wis. — Culver’s says demand for the one-day-only CurderBurger helped drive record sales for many of its locations across the country.

In total, Culver’s sold 136,000 CurderBurgers — the Butter Burger topped with a giant cheese curd patty — on October 15th for National Cheese Curd Day. The high demand led to about 20% of Culver’s locations across the country setting new single-day sales records.

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Many people camped out in the Culver’s drive-through waiting for the restaurant to open at 10 a.m., including in Madison, where the line at the Mineral Point Road location spilled out of the parking lot and down Mineral Point Road, nearly reaching Gammon Road.

Culver’s says between 10 a.m. and noon on October 15th, Wisconsin locations were selling CurderBurgers at three times the rate of burger sales on an average day.

Many locations — including all Madison-area stores — sold out of the CurderBurger by noon. That led some people to try to sell theirs online for a profit.

Culver’s has not said whether they plan on bringing the burger back at some point in the future.