New boutique to open at Hilldale
Waterlilly, originally from Lake Geneva, is opening its second location
Lake Geneva's Waterlily is coming to Madison starting Saturday as it opens its second location at Hilldale Shopping Center.
Sections
Extras
Watch Now
Lake Geneva's Waterlily is coming to Madison starting Saturday as it opens its second location at Hilldale Shopping Center.
Taryn Pemberton Schmidt connected with Melissa Oftedahl and Katie Buell via virtual community building.
A few ideas to find that perfect something for your special someone
A Q&A with business owner LaTanya Webb, who wants to help women embrace their "boss lady energy."
In the new year, two new tenants are coming to Greenway Station.
This east side thrift-esque store is ready to help you find your collection’s next piece.
Find gifts for kids, coworkers, art lovers, adventurers and more.
Sister duo Nicole Howarth and Megan Schiele started Up North clothing and jewelry three years ago operating online and through pop-up markets.
After seven years in downtown Madison, Serrv International is closing its Madison location.
Owner Vicky Marsala loves Christmas, so in addition to themed decor and gifts, more than 1,000 ornaments are available at the store during the holiday season.
Ethical Trade Co. is setting up shop in Madison — well, pop-up shop, that is.
While it remains inadvisable to host in-person events, local events and businesses have shifted to offering online only alternatives.
When owner Sasha Stone decided to open Green Life Trading Co. on Williamson Street, she aimed to make ethical and sustainable products easy to use.
This holiday season, you can deck your halls with an even jollier stride thanks to Agrace’s annual Holiday Pop-Up Shop.
Kristi Moe of the Monroe-based Zodica Perfumery combined more than 200 oils based on Wisconsin's natal chart to create a signature scent.
To help artists in southern Wisconsin who have lost revenue due to COVID-19, a new pop-up shop is opening up this season.
October is here! Take a look at our editor's picks.
October is gearing up to be a big month over at Hilldale Shopping Center as three businesses will be opening.
Z Boutique is Wisconsin’s only locally owned brick-and-mortar shop specializing in plus-size clothing.
If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown
While you’ll still find Vinny the truck traveling to events, there’s now a spot to find the goods you love year-round.
4 tips and 18 local stores that will help you declutter and organize your wardrobe and accessories.
Since the beginning of June, The Crafty Fair has gone virtual on Facebook every weekend to support handmade artists and makers.
Mad Mag's fashion blogger, Taryn Pemberton Schmidt, gives some advice on how to nail a chic loungewear look.
Receive a FREE Nitty Gritty burger on your b-day!
Get Madison Magazine delivered to your office or home.
Gift subscriptions now available!