Shopping & Style

New boutique to open at Hilldale

Waterlilly, originally from Lake Geneva, is opening its second location

Lake Geneva's Waterlily is coming to Madison starting Saturday as it opens its second location at Hilldale Shopping Center. 

Q&A with the Everyday M&K duo

Taryn Pemberton Schmidt connected with Melissa Oftedahl and Katie Buell via virtual community building.

Taryn Pemberton Schmidt connected with Melissa Oftedahl and Katie Buell via virtual community building.

The stars have aligned for new perfume, Eau de Wisconsin

Kristi Moe of the Monroe-based Zodica Perfumery combined more than 200 oils based on Wisconsin's natal chart to create a signature scent.

Kristi Moe of the Monroe-based Zodica Perfumery combined more than 200 oils based on Wisconsin's natal chart to create a signature scent.

Support State Street through new fund, plus 15 spots to shop now

If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown

If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown

Tips for your new 'corona casual' look

Mad Mag's fashion blogger gives some advice on how to nail a chic loungewear look

Mad Mag's fashion blogger, Taryn Pemberton Schmidt, gives some advice on how to nail a chic loungewear look.