Shopping & Style

Support State Street through new fund, plus 15 spots to shop now

If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown

If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown

Tips for your new 'corona casual' look

Mad Mag's fashion blogger gives some advice on how to nail a chic loungewear look

Mad Mag's fashion blogger, Taryn Pemberton Schmidt, gives some advice on how to nail a chic loungewear look.

Meet Taryn, Madison Magazine’s newest blogger

Learn more about this Madisonian who will write about all things fashion, fitness, beauty and more on madisonmagazine.com.

Learn more about this Madisonian who will write about all things fashion, fitness, beauty and more on madisonmagazine.com.

New market brings Italian flavors to Waunakee

After COVID-19 forced the restaurant Eugenia Mazza was working at to close, she found a silver-lining: opening her own small business. 

After COVID-19 forced the restaurant Mazza was working at to close, she found a silver-lining: she finally had the time to open her own small business. 

LIST: Places to get face masks in Madison

Support local businesses and makers in anticipation of mask mandates

The Centers for Disease and Prevention says cloth face coverings are most likely to prevent the spread of COVID-19 when they're used widely by people in public settings.

8 places to get puzzles locally

Relax at home by putting together a puzzle

If you're in need of a puzzle, you're in luck as local boutiques and shops have made sure to stay stocked with some beautiful options that your whole family will enjoy.

Mount Horeb's KELLA is the Wisconsin store

KELLA is currently closed, but online ordering is possible.

Kelly and Joe Leschisin’s own KELLA, but they also run their marketing and advertising agency called Kella Design and a lifestyle brand called Forward Apparel Co. out of the shop.

Verona's The Purple Goose introduces makerspace

The Purple Goose has been a staple for women’s fashion and accessories for the past 15 years.

Since moving to Verona’s historic Matt’s House in 2018, the owner of The Purple Goose, Halley Jones, has been figuring out how to best utilize the upstairs space.