Z Boutique encourages body positivity through stylish clothing
Z Boutique orders limited quantities of items, so products are constantly changing.
Z Boutique is Wisconsin’s only locally owned brick-and-mortar shop specializing in plus-size clothing.
Shopping & Style
Support State Street through new fund, plus 15 spots to shop now
If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown
If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown
Previously mobile-only Grasshopper Goods has made Stoughton its home
While you’ll still find Vinny the truck traveling to events, there’s now a spot to find the goods you love year-round.
While you’ll still find Vinny the truck traveling to events, there’s now a spot to find the goods you love year-round.
Check ‘organize closet’ off your pandemic project to-do list
4 tips and 18 local stores that will help you declutter and organize your wardrobe and accessories.
4 tips and 18 local stores that will help you declutter and organize your wardrobe and accessories.
The Crafty Fair goes virtual to support makers and artists
Each weekend, shop different small businesses.
Since the beginning of June, The Crafty Fair has gone virtual on Facebook every weekend to support handmade artists and makers.
Tips for your new 'corona casual' look
Mad Mag's fashion blogger gives some advice on how to nail a chic loungewear look
Mad Mag's fashion blogger, Taryn Pemberton Schmidt, gives some advice on how to nail a chic loungewear look.
6 Madison companies, products to check out in August
Shop these Black-owned businesses to celebrate August's National Black Business Month.
Shop these Black-owned businesses to celebrate August's National Black Business Month.
Shop from these six local Black-owned businesses
Madison is home to Black makers, shop owners and online retailers.
One way to support the Black Lives Matter movement is to shop at Black-owned businesses.
Meet Taryn, Madison Magazine’s newest blogger
Learn more about this Madisonian who will write about all things fashion, fitness, beauty and more on madisonmagazine.com.
Learn more about this Madisonian who will write about all things fashion, fitness, beauty and more on madisonmagazine.com.
New market brings Italian flavors to Waunakee
After COVID-19 forced the restaurant Eugenia Mazza was working at to close, she found a silver-lining: opening her own small business.
After COVID-19 forced the restaurant Mazza was working at to close, she found a silver-lining: she finally had the time to open her own small business.
LIST: Places to get face masks in Madison
Support local businesses and makers in anticipation of mask mandates
The Centers for Disease and Prevention says cloth face coverings are most likely to prevent the spread of COVID-19 when they're used widely by people in public settings.
Celebrate all things local with discounts from more than 80 businesses
As we navigate the slow reopening of Dane County, Madison Magazine is hosting 608 Day Deals this week to help you stay connected to local businesses in the Madison area.
8 Madison-based, online-only shops worth checking out
When retailers closed their doors temporarily, shopping local went digital.
LIST: Local shops open for curbside shopping, delivery
Get your fill of retail therapy through online shopping
As we're unable to stop in brick and mortar stores, many local shops have launched online shopping and curbside pickup options.
Team of local shops go virtual with boutique crawls
Next virtual crawl is Sunday, May 3
Six women-owned shops have partnered together to bring retail therapy to the computer screens of locals in the Madison area.
8 places to get puzzles locally
Relax at home by putting together a puzzle
If you're in need of a puzzle, you're in luck as local boutiques and shops have made sure to stay stocked with some beautiful options that your whole family will enjoy.
Change Boutique creates an alternative to fast fashion
The location offers sustainable clothing options
Since 2012, Change Boutique on Williamson Street has offered sustainable clothing options to the Madison community.
Send or savor a care package from a local shop
Choose to spread joy through the little, local things.
Cards and small gifts are enough to make someone's week, especially during these trying times.
Mount Horeb's KELLA is the Wisconsin store
KELLA is currently closed, but online ordering is possible.
Kelly and Joe Leschisin’s own KELLA, but they also run their marketing and advertising agency called Kella Design and a lifestyle brand called Forward Apparel Co. out of the shop.
Verona's The Purple Goose introduces makerspace
The Purple Goose has been a staple for women’s fashion and accessories for the past 15 years.
Since moving to Verona’s historic Matt’s House in 2018, the owner of The Purple Goose, Halley Jones, has been figuring out how to best utilize the upstairs space.
Fitchburg-based boutique popping up at Garver Feed Mill
Cosa will be open in March, April at Garver
Cosa Boutique, which opened its doors in September on Nesbitt Road in Fitchburg, announced Monday it will be opening up a pop-up shop in Garver Feed Mill.
1920s-inspired looks for the 2020s
Dress like Jay Gatsby on a Nick Carraway Budget
Dress like Jay Gatsby on a Nick Carraway Budget for the Best of Madison 2020 party.
6 Madison things to check out this month
Take a look at our editor's picks for this month.
Take a look at our editor's picks for this month.
Good Day Shop supports small independent makers’ mindfully made products
Owner Sarah Artz has a passion for quality handcrafted products.
Owner Sarah Artz has a passion for quality handcrafted products.
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