New boutique to open at Hilldale
Waterlilly, originally from Lake Geneva, is opening its second location
Lake Geneva's Waterlily is coming to Madison starting Saturday as it opens its second location at Hilldale Shopping Center.
Shopping & Style
Q&A with the Everyday M&K duo
Taryn Pemberton Schmidt connected with Melissa Oftedahl and Katie Buell via virtual community building.
Taryn Pemberton Schmidt connected with Melissa Oftedahl and Katie Buell via virtual community building.
12 local gifts your Valentine will be head over heels for
A few ideas to find that perfect something for your special someone
A few ideas to find that perfect something for your special someone
Meet the owner of Bo2s Lady Designs, a new boutique in West Towne Mall
A Q&A with business owner LaTanya Webb, who wants to help women embrace their "boss lady energy."
A Q&A with business owner LaTanya Webb, who wants to help women embrace their "boss lady energy."
Two businesses to open at Middleton's Greenway Station
X-Golf Middleton and Charming Charlie will be setting up shop in the area.
In the new year, two new tenants are coming to Greenway Station.
Buy, sell and trade vintage, designer finds at Stillgood’s
This east side thrift-esque store is ready to help you find your collection’s next piece.
This east side thrift-esque store is ready to help you find your collection’s next piece.
44 must-have gift ideas from Madison area businesses
Find gifts for kids, coworkers, art lovers, adventurers and more.
Find gifts for kids, coworkers, art lovers, adventurers and more.
New boutique brings feelings of 'Up North' to Madison
Sisters open up shop in Madison Wednesday.
Sister duo Nicole Howarth and Megan Schiele started Up North clothing and jewelry three years ago operating online and through pop-up markets.
State Street shop to close after 7 years
Serrv specializes in fair trade and handmade items.
After seven years in downtown Madison, Serrv International is closing its Madison location.
Red Barn Company Store transforms into Waunakee's winter wonderland
More than 1,000 ornaments are available at the store during the holiday season.
Owner Vicky Marsala loves Christmas, so in addition to themed decor and gifts, more than 1,000 ornaments are available at the store during the holiday season.
Ethical Trade Co. opens Madison pop-up shop
Nonprofit offers ethically sourced items for the holidays.
Ethical Trade Co. is setting up shop in Madison — well, pop-up shop, that is.
4 virtual events to kickstart your holiday shopping
Support local businesses this season.
While it remains inadvisable to host in-person events, local events and businesses have shifted to offering online only alternatives.
Make sustainable swaps at Green Life Trading Co.
Green Life is Madison’s only low-waste shop.
When owner Sasha Stone decided to open Green Life Trading Co. on Williamson Street, she aimed to make ethical and sustainable products easy to use.
Agrace to open annual holiday decor pop-up
Get festive and philanthropic this winter
This holiday season, you can deck your halls with an even jollier stride thanks to Agrace’s annual Holiday Pop-Up Shop.
The stars have aligned for new perfume, Eau de Wisconsin
Kristi Moe of the Monroe-based Zodica Perfumery combined more than 200 oils based on Wisconsin's natal chart to create a signature scent.
Kristi Moe of the Monroe-based Zodica Perfumery combined more than 200 oils based on Wisconsin's natal chart to create a signature scent.
New pop-up shop focused on artists opens on Madison's west side
Kylee's Gift Cottage will be open weekly through Dec. 28.
To help artists in southern Wisconsin who have lost revenue due to COVID-19, a new pop-up shop is opening up this season.
6 things to check out this October
October is here! Take a look at our editor's picks.
October is here! Take a look at our editor's picks.
Three businesses, including Shake Shack, to open at Hilldale in October
Another business, Indochino, will also be opening in November.
October is gearing up to be a big month over at Hilldale Shopping Center as three businesses will be opening.
Z Boutique encourages body positivity through stylish clothing
Z Boutique orders limited quantities of items, so products are constantly changing.
Z Boutique is Wisconsin’s only locally owned brick-and-mortar shop specializing in plus-size clothing.
Support State Street through new fund, plus 15 spots to shop now
If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown
If you can't shop State Street businesses right now, you can support BID's newly launched Downtown Madison Fund to revitalize downtown
Previously mobile-only Grasshopper Goods has made Stoughton its home
While you’ll still find Vinny the truck traveling to events, there’s now a spot to find the goods you love year-round.
While you’ll still find Vinny the truck traveling to events, there’s now a spot to find the goods you love year-round.
Check ‘organize closet’ off your pandemic project to-do list
4 tips and 18 local stores that will help you declutter and organize your wardrobe and accessories.
4 tips and 18 local stores that will help you declutter and organize your wardrobe and accessories.
The Crafty Fair goes virtual to support makers and artists
Each weekend, shop different small businesses.
Since the beginning of June, The Crafty Fair has gone virtual on Facebook every weekend to support handmade artists and makers.
Tips for your new 'corona casual' look
Mad Mag's fashion blogger gives some advice on how to nail a chic loungewear look
Mad Mag's fashion blogger, Taryn Pemberton Schmidt, gives some advice on how to nail a chic loungewear look.
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