California company is taking over operations at Schoep’s Ice Cream in Madison

schoep's ice cream van
Courtesy Schoep's Ice Cream

IRVINE, Ca. — The Winkler Family of Brothers Desserts announced Thursday that it will be taking over operations at Schoep’s Ice Cream in Madison.

According to a release, Brothers Desserts has been looking to expand to the Midwest. When Schoep’s entered into receivership, the company purchased select assets of the company, retaining most employees and the brand’s name.

“There’s a lot of cross over between Brothers and Schoep’s.” said Gary Winkler, the founder and CEO of Brothers International Desserts. “We are a family run business, so when we heard of another family run business that was struggling and in receivership in Madison, we jumped at the opportunity.”

Winkler said with 48 years in the ice cream industry, they’re hoping to turn things around at Schoep’s.

“We look forward to continuing the tradition of Schoep’s and creating new opportunities.” Winkler said.

Brothers Desserts was founded in 1973. The company has made ice cream for brands like Natural Choice, Absolute Fruit Sorbet and NutriFreeze.

Brothers Desserts plant to expand production capabilities, add new customers, improve Schoep’s presence in the market and bring growth to Madison, the release said.