Brian Bott, owner of Sports AdvantEdge, makes connections with athletes

Brian Bott has been a performance strength coach for 20 years.
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Brian Bott has been a performance strength coach for 20 years. He has worked with professional football players like Russell Wilson, Gabe Carimi and Travis Frederick. Athletes walk through the door at Sports AdvantEdge and leave with state championships under their belt.

Bott says the accolades are not what he remembers most from his career. “I remember after a game when you hug an athlete who has had success and the moment is emotional for both of us because we know how much time has gone into that athlete’s success,” Bott says. “Those are the moments we remember.”

Many of his athletes start at Sports AdvantEdge as young as 8 years old and continue through the various programs until reaching high school and college. Some, including his own children, continue working at the gym throughout their professional careers.

“It is amazing,” he says. “We are always part of the equation.”brian bott working with an athlete who is mid-jump

What inspired you to become a performance strength coach?
I always knew I wanted to be around athletes in some capacity. While I was playing baseball at the University of Wisconsin–Oshkosh in the ’90s, sports training programs were just starting to truly take shape. Training for athletes needed another layer of expertise, and I could see it happening. I wanted to be part of that momentum. Also, I hate wearing nice pants — I prefer sweats.

Many of the trainees at your gym have gone on to be college and professional athletes. How are your techniques different?
Our job is to develop performance variables like strength, speed, power and conditioning. Then, when athletes get to practice, they can do it harder and longer and hopefully injury-free. That is what will make them better players. We also avoid gimmicks or techniques that look cool visually but have no physiological markers to improve fitness. All our techniques and programs are based on research, science and over 20 years of my professional experience.

You say your training focuses on movement. What does that mean?
Children develop their motor patterns between the ages of 9 and 12. Trainers often jump into skill development when young athletes don’t know how to run or jump correctly. This is a huge problem as it skips basic development and movement needs. We begin with how to start, how to stop, how to land, how to jump and the other fundamentals of movement. Movement is the foundation of sport — you can get as strong as you want, but if you can’t move efficiently for your sport, your time as an athlete may be limited.

What do you want every athlete to know after they leave your gym?
I want them to know they were taught how to do things the right way — not only as an athlete but as a person. I want them to feel pushed to their athletic potential and to know that they were cared about by me and my staff — always.

Sponsored by Sports AdvantEdge, 403 Venture Court, Verona, 608.513.6917,