Booth 121 offers a mix of upcycled, handmade and novelty goods
Monona shop features more than 100 vendors
Every time you enter Booth 121, you’re bound to discover something new.
With more than 100 vendors, every inch of Booth 121’s space features unique goods with a large majority made by Wisconsin artists and makers.
In November 2015, sister-in-law duo Leah Robertson and Rebecca Aide opened the Monona shop, naming it after Robertson’s former booth at Antiques Mall of Madison.
Robertson, who paints most of the furniture sold at Booth 121, says a lot of artists she met at craft shows became some of the store’s first suppliers.
The store’s original focus was on upcycled goods, which not only saves things from going into the landfill but also gives new life to previously unused items, Robertson says. Now, Booth 121 has added more handmade products and a little wholesale while keeping a large focus on upcycling.
“There are a lot of things here that are one-of-a-kind,” Robertson says.
Some of the most interesting items feature groan-worthy puns or sassy sayings.
“One of the ongoing comments I hear from customers is ‘I just needed a little pick-me-up today. I wanted to come here and just get a good laugh.’ So a lot of our stuff has got a sense of humor behind it,” Robertson says.
“It worked out well that there are people that have a similar sense of humor to us,” Aide says.
Wonder-full: Keep mealtime simple with Bella Tunno Wonder Plates that suction to a table or highchair tray. With each item sold, Bella Tunno donates a meal to a hungry child in America. $22
Have a Meltdown: Melt away your problems with Whiskey River Soap Co.’s soy wax melts. $12
Cozy Up: Home Sewn, based in Lodi, makes super soft blankets of different sizes for everyone in the family. $34-$100
Wrong Song: Get a laugh out of misheard lyrics on Meriwether of Montana’s steel pint glasses. $14
Beer Belly: Fran’s Closet Rx sweatshirts not only feature the names of most of Wisconsin’s breweries, but also include a handy place to store a cold one. $50
America’s Dairyland: Upcycled license plate signs from Valley View Rustic Creations show off your team pride. Prices vary based on size.
Gnome Sweet Gnome: These winter-themed gnomes are too cute to display just for the holidays. $9.95-$39.95
6203 Monona Drive, Monona
Maija Inveiss is digital content editor of Madison Magazine. Find her on Instagram @maija.inveiss.
COPYRIGHT 2020 BY MADISON MAGAZINE. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.