Bicyclist’s death brings Madison’s Vision Zero efforts back in focus

MADISON, Wis. — The crash that killed a bicyclist on Madison’s east side Monday afternoon was the third fatality involving a pedestrian or cyclist in the city this year as local leaders continue their efforts to make streets safer.

The victim, a man in his 70s, died at the scene of the crash near the intersection of Pflaum Road and Mustang Way. His name has not been released.

Police are still investigating what caused the crash.

The city’s traffic division tries to use what happens in crashes to make roads safer for everyone.

“We try to see exactly what happened, we try to identify the factors involved and what else we can do to help,” Yang Tao from the traffic division said. “Each single crash — especially fatal and serious injury crashes — we take those seriously.”

RELATED: Here are the next set of streets getting reduced speed limits as part of Vision Zero

Madison officially joined the Vision Zero Network earlier this year after launching a program two years prior aiming to reduce traffic deaths and injuries to zero by 2030.

For the latest traffic conditions across the area, click here.