Best of the ‘Burbs 2015: Town slogan
The Troll Capital of the World, Mount Horeb
It’s not hard to figure out why Mount Horeb claims it’s the Troll Capital of the World. The whimsical, hand-carved wooden trolls sprinkled along the city’s main thoroughfare, nicknamed the Trollway, are impossible to miss. But there’s more to this slogan than these quirky statues. The town’s troll theme is a nod to its Scandinavian roots. After the owners of the local Scandinavian gift shop began displaying trolls on their lawn, the town saw an opportunity to draw visitors into Mount Horeb and rolled with it–trolled with it, if you will. These days, you can spot the tiny creatures from Norwegian folklore throughout the town, and if you’re lucky, you might even catch a glimpse of Mount Horeb’s very own live troll, Jorgen, who makes the occasional appearance at town events.
Finalists: The Good Neighbor City, Middleton; Hometown U.S.A., Verona
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