Beloit Snappers to auction off stadium naming rights

New Snappers stadium just the latest in Beloit’s downtown revitalization, leaders say

BELOIT, Wis. — Have you dreamed about having a stadium named after you? The Beloit Snappers are giving fans an opportunity to turn that into a reality.

According to a news release Wednesday, the team is auctioning off the naming rights to the new ballpark for every remaining home game at Pohlman Field.

The announcement marks the first time in professional baseball history a stadium’s name will be available for auction. Proceeds will go toward the Stateline Boys and Girls Club.

“We are thrilled to have the opportunity to help a great cause and to have fans become a part of the Snappers farewell season in a way that has never been offered by a team before,” team president Jeff Jurgella said in a statement.

Fans will be able to bid on the naming rights through Minor League Baseball auctions ahead of each game at the stadium. Winning bidders can choose the stadium’s name for that night and will also receive the following:

  • Eight tickets to the game.
  • Two vinyl signs displayed at the stadium featuring their stadium name.
  • Public address announcements throughout the game.
  • A radio interview during an inning.
  • Inclusion of their stadium name on the team website.
  • The opportunity to lead the singing of the seventh inning stretch.
  • A group photo with team mascot Snappy.

Game dates will be up for auction beginning Wednesday.

The starting price for each auction will be $500 and the auction for each game will end a week prior to the date selected. There will also be a “buy-it-now” option for fans wanting to secure their date, which is $1,000 for weekday games or $1,500 for weekend games.

The Snappers’ farewell season begins May 4 in Appleton against the Wisconsin Timber Rattlers, and the team’s home opener is scheduled for May 11 against the South Bend Cubs.

The Snappers will adopt a new team name before the 2022 season.

For more information on the auction, visit the team’s website.