AmFam Championship to stay in Madison through 2027

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MADISON, Wis. — The American Family Insurance Championship will remain in Madison as part of a seven-year extension.

Wisconsin native and tournament host Steve Stricker made the announcement Wednesday alongside American Family Insurance.

“I am blown away by what the championship has already achieved, and at the same time I feel we’re just beginning,” said Stricker, who partnered with American Family on starting the championship in 2016. “Back then, we wanted to bring an annual professional golf tournament back to Wisconsin because we believed the fans would appreciate and support it. Now that we have a great foundation, we are committed to its growth and making it even better.”

The tourney was extended as a Champions Tour event, and the University Ridge Golf Course will continue to be the home of the championship through 2027.

“We have a winning formula here, and we are absolutely thrilled to continue it,” said American Family Chair and Chief Executive Officer Jack Salzwedel. “It starts with a community that has embraced us in every possible way, with incredible support of sponsors, volunteers and fans – along with strong partnerships with PGA TOUR Champions and UW. Together, we have created a premier event that has brought excitement and pride to our region and raised millions for charity.”

The annual event has raised $10.2 million for charity, half of which has been donated to the American Family Insurance Children’s Hospital.

The AmFam Champ will contain three days of competition. Stricker will tee off Friday at 9:10 a.m., with Jerry Kelly beginning his title defense 10 minutes later.