American Girl leasing space in former Middleton corporate office; warehouse consolidation complete

American Girl headquarters
The American Girl headquarters in Middleton, Wisconsin. The dollmaker announced plans to close the corporate campus and consolidate operations elsewhere in Dane County. WISC-TV/Channel3000.

MIDDLETON, Wis. — More than six months after announcing it would be consolidating its warehouse operations and moving its corporate office, American Girl says the consolidation of its Middleton warehouse operations with facilities in DeForest and elsewhere in the country is complete.

In January, American Girl said it would consolidate the Middleton warehouse with a facility in DeForest and other Mattel sites in Jonestown, Pennsylvania and San Bernardino, California. This week, the dollmaker said the process has wrapped up.

The company previously said 55 employees in Middleton would be affected but that it would add 40 jobs in DeForest. A spokesperson said 30 people from the Middleton warehouse applied for the new jobs in DeForest and nearly 90% were offered a position.

RELATED: American Girl relocating Middleton corporate offices, consolidating warehouse with DeForest, out-of-state facilities

As part of the announcement earlier this year, American Girl said it would move its corporate offices from Middleton to another undetermined location in Dane County “that will provide a more flexible, open environment to support our current hybrid model.”

Instead, the company said it sold its Middleton campus to Madison-based real estate company SARA and is leasing roughly 40,000 square feet of space — less than 10% of the building’s total footprint.