MADISON, Wis. -- The roads and the skies will be a little busier this Labor Day weekend, according to AAA estimates.

On Wednesday AAA officials projected a jump in travel of 9.9 percent over last year, with 34.4 million people traveling at least 50 miles from their homes. Last year, 31.3 million Americans traveled during the holiday weekend, which is defined this year as Sept. 2-6.

"Americans are still interested in taking one more trip as the summer travel season comes to a close," said Beth Mosher, director of AAA Public Affairs. "AAA travel agents are continuing to report strong increases in the number of travelers making advanced reservations."

More than 734,000 people in Wisconsin are expected to travel this year -- an increase of 10.8 percent over last year, officials said. The majority -- about 688,000 travelers -- will move by car despite gas being 33 cents more per gallon than it was in 2009. An estimated 19,000 people will travel by air, they said.

While many sectors of the economy have remained sluggish, AAA reported the U.S. travel industry began to grow in the fourth quarter of 2009 and that momentum has carried into 2010.