Morgan Murphy Stations is now Morgan Murphy Media.

In announcing the name change, Elizabeth Murphy Burns, president of the family-owned company based in Madison, Wisconsin, said, "This name change reflects how our industry and the media landscape has changed in just the past few years. I'm a third-generation owner and just as my grandfather pioneered in newspapers and my father in radio and television, my generation has welcomed the digital world as part of our news, information, and entertainment delivery service. It's only natural that we change our name to reflect today's reality in the media industry. Our company has grown beyond its "station" base to expand into magazine and Internet ventures. We expect that expansion to continue and our new name allows that growth to occur under an appropriate corporate banner.“

Morgan Murphy Media embraced digital media by becoming one of the first television stations to establish an Internet presence with the launch of Channel3000.com in Madison, Wisconsin, in 1998. Channel3000.com has now become Madison’s most-viewed news and information web site. In 2005 Morgan Murphy Media debuted its Internet video player featuring exclusive newscasts as well as archived stories at each of its television stations. Morgan Murphy Media has also moved aggressively into Web-based and mobile delivery ventures at all its television and radio locations.

“This is a significant change and one which reflects what’s happening in Madison," said WISC-TV Vice-President and General Manager David Sanks. "Just a few years ago our company consisted of simply one television station. But now, our local media presence includes Madison Magazine, Channel 3000.com, MyMadisonTV, and Murphy Entertainment Group. Using all these platforms we’re able to deliver news and entertainment in the variety of ways demanded by consumers. And we provide our advertisers the opportunity to use Morgan Murphy Media as a one-stop shop to reach their customers.”

In addition to Channel3000.com and WISC-TV in Madison, Morgan Murphy Media operates KXLY-TV (ABC) in Spokane, Washington, KAPP-TV (ABC) in Yakima, Washington, and WKBT-TV (CBS) in La Crosse, Wisconsin. In each of its TV markets the company also operates a My Network TV affiliate. Other media operations include seven radio stations in Spokane, five radio stations in Platteville, Wisconsin, Madison Magazine, a monthly lifestyle publication, and Murphy Entertainment Group (www.murphyentertainmentgroup.com), which produces non-fiction programming for broadcast and cable networks and Internet delivery.