Embrace Change
Or Die
?Change makes us stupider, relatively speaking.?
? Dilbert
Think about it. You just got used to the software installed on your computer last month, and someone from the Information Technology department gleefully announces a new version. You know the changes will be slight, but the discomfort with the new version rests with your inability to assimilate the new icons and unfamiliar arrangements. You make mistakes, correct errors and sit in confused contemplation.
But look around you. Assess your environment, evaluate your relationships, take inventory of your resources, appraise your skills, and you will have to acknowledge the reality of change. Look at some old home movies, read a few newspapers from the last decade, talk to people about their personal and professional lives, and the change is dramatic. Did we really wear bell bottoms, use white-out and say ?groovy??
The globe is spinning faster and faster. Our ancestors did not move geographically as often or as far; professions remained stable; the social order dictated behavior and relationships; and innovation was a slow, gradual process. People could leisurely adjust to the occasional change in their lives.
Today, everything from technology to relationships is changing by the minute. Even new college graduates face obsolescence. Being well trained at one moment in time does not guarantee competence in the next moment. It is an exciting, stressful time, and it doesn?t look like the pace is going to slow down.
?When the rate of change outside an organization is greater than the rate of change inside, the end is near.?
? Jack Welch, CEO, General Electric
Organizations exist in a dynamic, open system. An ever-changing environment impacts on the organization, and each variation in the organization will affect its constituencies. All variables in the system are in a state of constant flux, and if an organization does not adapt, it will become obsolete. Trend analysis, research and development, product/service improvement, personnel planning and fiscal oversight are essential for survival and growth.
Change is what people fear most ? or is it? Change means there is a need to modify or alter one?s behavior. Both organizations and the people in them must develop a high tolerance for it. Many of you can remember a time without remote controls, drive-up windows, ATMs, CNN, dot-com and answering machines. Today, it would be difficult to think of a world without these conveniences. These are all changes we have accepted, assimilated and, most would say, enthusiastically embraced.
It is not the changes so much as the discomfort with the adjustments and alterations necessary to adapt to the changes that makes us resistant. Once the changes have been adopted and absorbed, they become familiar and routine. People need to be reminded of this.
Change is an inevitable part of personal and organizational life. Do not sabotage the success of a change by assuming people will resist it. If you can show them that the outcomes will be favorable or will not cause harm, there should be a way to get people to embrace it, endorse it, welcome it or, at least, not resist it.
People fear change less than the prospect of being changed. Potential for loss, insecurity with new expectations, apprehension over the unknown, more work or higher expectations, uncertainty, ambiguity and fear of failure/success are some of the possible byproducts of change.
These are the things that people resist, so organizational leadership must reassure people through open communication, accessibility and frequent feedback. Each of these concerns is legitimate and should be taken seriously. Address them candidly and directly. By removing the resistance, you increase the probability of a successful transition.
Accompany change with training opportunities. Allow adequate time for adjustments. Solicit input from those people who will be impacted by the change. Make your expectations clear and explicit. Reward creativity. Encourage innovation.
Most importantly, model the kind of behavior you expect in others. Find ways to make change happen.
Copyright 2001 by Madison Magazine. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
? Karen Kaiser Clark
?When you are through changing, you are through.?
? Bruce Barton
? Mark Twain
Elaine Beaubien is a professor of business at Edgewood College and CEO of Management Training Seminars ? www.elainetrain.com.


