Privacy Policy

Welcome to Television Wisconsin, Inc. ("WISC"), operator of, respects your privacy and takes it very seriously. This statement is provided to help you learn about our privacy policy and to help you understand what information we gather and what we do with that information. For purposes of this privacy policy, "we" or "our" applies to WISC and to all of the products, services and websites offered by WISC and/or its subsidiaries or companies under common ownership. This privacy policy does not cover the information practices of companies collecting data on our site or Web sites linked to our site.

What Information We Collect

In connection with your use of our sites, we collect two types of information: "Anonymous information" and "personally identifiable information."

Anonymous information refers to information we cannot link to a specific individual. This information includes your IP address (the number assigned by your internet service provider on a session-by-session basis to identify your computer so that the web pages you request can be sent to you), referral data (such as the address of the last URL you visited prior to clicking through to one of our sites), and browser and platform type (such as a Netscape browser on a Mac platform). We use this anonymous information to tailor our sites to the needs and interests of our visitors and to improve our site by making it more responsive to those needs and interests.

Personally identifiable information tells us specifically who you are. We collect personally identifiable information about you when you use the Website (for example, when you register for certain services online, when you agree to participate in online surveys, when you make certain online information requests, when you opt in to receive an email newsletter, when you register to use our online commenting tool and when you participate in online contests and promotions) and when you register to become a Member of The personally identifiable information we collect may include your name, gender, postal address (including zip code), telephone number, user demographic information and email address. The Website also uses "cookies," which are small files that are sent to your computer’s hard drive when you visit the Website.

Please be advised that any personally identifiable information you provide (for example, by posting on the message boards or in open forums or chat rooms that we make available) can be viewed by all visitors to the site. Do not post any information that you do not want viewed by other users, and please contact us at if you want to remove any personally identifiable information about yourself that has been posted by you or another.

How We Use Personally Identifiable Information

If you provide information about yourself during the course of using the Website, we may use that information to contact you. Such information may also be used to compile geographical statistical information and/or to learn how many users are visiting the Website. uses cookies to recognize your browser, as well as to store certain user preferences, user passwords and other information. We use your IP address to help diagnose problems with our server, and to administer our website. We track and record IP addresses that access our site for reporting and profiling purposes only. We also gather anonymous browsing habits of our visitors to better identify content preferences. You may use your browser to refuse cookies, but some features or services of may not function properly without cookies. Moreover, any personally identifiable information you provide as User Content (i.e. content that you provide to the website) may be available for viewing by the public, including other Members. We also passively collect all user IP addresses, whether or not the user becomes a Member.

This site contains links to other sites and provides third parties with access to the Website. Third-party affiliates also may collect information about your use of the site. For example, some affiliates may provide relevant targeted advertising -- for example by using cookies in advertising that they display on our websites. Those cookies are not collected by us, and we do not have access to this information; however, this site may supplement the information that you provide with information that is received from third parties – for example, from our partners in sponsored content sections. Other sites may collect information about your use of the site to facilitate social networking or other web services. This privacy policy does not cover such data collection, and we do not control the privacy policies of our advertisers, sponsors or other sites or businesses to which we provide hyperlinks or access. To learn or more about this behavioral advertising practice or to opt-out of this type of advertising for some companies, you can visit and

Occasionally when linking, you may still see our site's logo or frame, which provides you with a seamless experience when visiting our website. In these cases, you are no longer on and are now on a different website whose information collection practices may differ from ours. The privacy policy of the site you are on will govern how information collected from you is used.Contact information will be used to notify contest winners and award prizes and in some instances may be shared with the contest or survey sponsor. User demographic information is shared with advertisers on an aggregate basis in a manner that will not personally identify the individual submitting such information.

In all other respects, we will not sell or otherwise provide access to any of our visitors’ personally identifiable information to any third party under any circumstances, unless (1) you consent to our doing so; (2) we need to share your information to provide the product or service you have requested; (3) to enforce compliance with our Terms of Use; or (4) we must respond to a lawful subpoena, court order or other legal process.

If WISC becomes involved in a merger, acquisition, or any form of sale of any or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

We may edit this policy from time to time. If we make any substantial changes to it, we will endeavor to notify you by posting a prominent announcement on our pages. If, however, we are going to use users' personally identifiable information in a manner different from that stated at the time of collection we will notify our users via email or by posting a notice on the site for 30 days.

CHILDREN'S PRIVACY POLICY is a general audience web site that complies with the Children's Online Privacy Protection Act.

Information Collection and Use

As described above, we collect personally identifiable information from all users including, but not limited to, the information described above. (WISC's Terms of Use Agreement) prohibits users under 13 from using the website and/or becoming a Member.

Personally identifiable information is collected and used in the manner described above.

Ability to Update or Delete Information

If we become aware that any user under 13 has provided us with personally identifiable information, we will delete the member account and any associated information provided. Parents or others who become aware that information has been collected on one of our sites from a child under 13 should contact and inform us at [], and we will delete the information in which such information was collected.

Election 2016

Clinton convention

WikiLeaks reveals campaign vexed by 'Bill Clinton Inc.'

A handful of the emails and documents hacked from the private email account of Hillary Clinton's campaign chairman, John Podesta, detail the at-times…

» Election 2016 Special Section

This Week's Circulars

Your Community News

Baraboo-Dells Area

Fitchburg Area

Middleton Area

Monona Grove Area

Mount Horeb Area

Rock County Area

Stoughton Area

Sun Prairie Area

Verona Area

Waunakee Area

» Community News

Buzzed Into Madison

Not sure where to turn? First Care Clinic is here to help!

WISC-TV’s exclusive Buzzed Into Madison starring Emmy Fink and featuring First Care Clinic where you can find compassionate, nonjudgmental sexual health…

Find great burgers, beer, and more at Mr Brews Taphouse!

WISC-TV’s exclusive Buzzed Into Madison starring Emmy Fink and featuring Mr. Brews Taphouse where you can find great burgers, beer and camaraderie! It is the…

Family fun at The Bruce Company fall fest

WISC-TV’s exclusive Buzzed Into Madison starring Emmy Fink and featuring The Bruce Company where you can find fall decor, on sale nursery stock, and a petting…

» View More Buzzed Into Madison


Friday on News 3 This Morning

A busy weekend, downtown, with the Badger game and Freakfest celebration. We'll have your heads-up on road closures. 

Charlotte Deleste is Recognizing People for "Doing Something Good"

Click here to nominate someone for positively impacting others and our community. If chosen, they’ll be featured on News 3.

Help WISC-TV Provide Thanksgiving Meals

Goodman Community Center, UW Athletics & WISC-TV3  need your help providing Thanksgiving dinner for 3,500 families.

Time For Kids: Recipe for Health

Download a "Recipe for Health" calendar filled with weekly health & wellness tips! 

2017 Wisconsin Weather Calendars

Click here to place orders for the Wisconsin Weather Calendar,  filled with daily facts & beautiful photos from around Wisconsin. List of winners

Most Popular


Contact Call for Action

Call for action thumbnail

Submit your consumer complaint

Phone lines are open on Monday, Wednesday and Friday from 11 a.m. to 1 p.m. Call 608-270-2833 or submit anytime online using this form.

Links seen on News 3

  • News 3 Links

    If you're looking for a link mentioned during a News 3 newscast, you'll find it here.


Recent Newscasts

News 3 This Morning

News 3 At Noon

Live at Four

News 3 at Five

News 3 At Six

News 3 At Ten


For the Record


» WISC-TV programs