Stores Hype Deals To Draw In Customers
Middleton Store Has Foreclosure Sale
Updated: 10:00 am CDT March 12, 2009
MADISON, Wis. -- Many advertisements are using key phrases like "stimulus" and "to spur spending," and WISC-TV scoured the ads to find what deals are out there for consumers.
VIDEO: Watch The ReportIn many ads, stores are telling consumers how much they'll save on everything, and storewide sales and everywhere.Advertising expert and advertising firm owner Andy Wallman has examined advertising trends through more than one recession."If you can offer people a savings, I think they'll bite on the savings. Everybody wants to save money now," said Wallman, of Knupp & Watson. "The deals headlines for retailers, deals headlines for restaurants will be around for a year, maybe two."Diny's Jewelers in Middleton is facing foreclosure, so storewide customers can save up to 50 percent off or more."We want to give the community good buys. Right now we have 50 percent off and more," said Beverly Diny, owner of Diny's Jewelers. "It's a once in a lifetime sale."The store hopes that by selling jeweler at rock-bottom prices, the family business of more than 25 years will be around to see its golden anniversary."We're trying to save our family business," Diny said. "We've made some good, good strides to the bank already and we're happy with that and the support has been amazing.Diny's is specifically advertising a "foreclosure sale," using a buzz word in an effort to get customers through the door.Wallman said he thinks that advertising technique could really help Diny's because people will want to help them out."I think folks want to help when can. Folks have a generally altruistic feeling, I think, in the Midwest. In Wisconsin, we want to help," Wallman said.Experts said customers should be cautious about really drastic markdowns on products. In many cases, the markdowns are real but experts cautioned that something might have marked way up the week before, just to be marked down.Experts said people should try to focus on what they're actually spending on items and not to get sucked in because there are great savings.Experts at the UW School of Business said they believe it's best to buy those things that will last several years."It is a great time to make consumer durables purchases, too. Pricing may not be any more attractive than it is now on things like autos or flat screen TVs, which we've heard a lot about," said Michael Knetter, dean of the UW School of Business.Those durables also include appliances as well as larger-ticket items like cars.
VIDEO: Watch The ReportIn many ads, stores are telling consumers how much they'll save on everything, and storewide sales and everywhere.Advertising expert and advertising firm owner Andy Wallman has examined advertising trends through more than one recession."If you can offer people a savings, I think they'll bite on the savings. Everybody wants to save money now," said Wallman, of Knupp & Watson. "The deals headlines for retailers, deals headlines for restaurants will be around for a year, maybe two."Diny's Jewelers in Middleton is facing foreclosure, so storewide customers can save up to 50 percent off or more."We want to give the community good buys. Right now we have 50 percent off and more," said Beverly Diny, owner of Diny's Jewelers. "It's a once in a lifetime sale."The store hopes that by selling jeweler at rock-bottom prices, the family business of more than 25 years will be around to see its golden anniversary."We're trying to save our family business," Diny said. "We've made some good, good strides to the bank already and we're happy with that and the support has been amazing.Diny's is specifically advertising a "foreclosure sale," using a buzz word in an effort to get customers through the door.Wallman said he thinks that advertising technique could really help Diny's because people will want to help them out."I think folks want to help when can. Folks have a generally altruistic feeling, I think, in the Midwest. In Wisconsin, we want to help," Wallman said.Experts said customers should be cautious about really drastic markdowns on products. In many cases, the markdowns are real but experts cautioned that something might have marked way up the week before, just to be marked down.Experts said people should try to focus on what they're actually spending on items and not to get sucked in because there are great savings.Experts at the UW School of Business said they believe it's best to buy those things that will last several years."It is a great time to make consumer durables purchases, too. Pricing may not be any more attractive than it is now on things like autos or flat screen TVs, which we've heard a lot about," said Michael Knetter, dean of the UW School of Business.Those durables also include appliances as well as larger-ticket items like cars. Copyright 2009 by Channel 3000. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
