Madison - Charles R. Ambrosavage, age 96, passed away peacefully at home, surrounded by his family, on Sunday, January 5, 2014.

He was born October 2, 1917 in New Philadelphia, Pennsylvania, the son of Lithuanian immigrants John and Anastasia (Stelgieute) Ambrosavage. Charles enlisted in the Army Air Corps in June 1941 and served with the 319th Bomber Group during WWII in North Africa, Sardinia, and Italy. After returning from the war, he enrolled in the University of Wisconsin on the GI Bill and graduated in 1948.

He met the love of his life, Ethel Lee, at the university and on September 2, 1950, they were united in marriage in Madison at Grace Episcopal Church. Together they proudly raised seven children. They were active members of Grace Church and were involved in every facet of church life. They made deep and lasting connections at Grace, and their friends there became an extended family.

For 35 years Charles worked at American Family Insurance as a tireless promoter until his retirement in 1983. He was, by his own admission ..."the greatest Sales Promotion Director in the universe ... right?" (The correct response is "right!") You can blame Charlie "Right!" Ambrosavage for the huge sign that sat atop the old American Family Insurance building on E. Washington Ave.

It was also under his leadership and direction that the company changed its name from Farmers Mutual Insurance to American Family Insurance in 1963; accompanied by the iconic red, white and blue logo, jingle and tagline - "all your family's protection under one roof " (ba da bum!).

He was a great adventurer - he loved maps and traveling. In his free time you could find him charting a route for the next journey. Summer family road trips in the Chevy wagon were not optional. After retiring, he and Ethel continued to travel, and lived in England for a time, where they made many more good friends. He loved golfing, bowling, but most of all spending time with his family.

Charles is survived by six children: Charles Jr., John, Mary, James, Margaret, and Joseph, grandson, Andrew; sisters: Helen Darinsig, Anna (Dave) Lombardi, and a brother, Joseph (Joan) Ambrosavage. He is also survived by several nieces and nephews.

He was preceded in death by his parents; his wife, Ethel; a daughter, Jean Ambrosavage; and three brothers: Andrew, John and Bernard Ambrosavage.

The family would like to extend a special thanks to Esther York and Joanne Maciorowski, who were not only wonderful caregivers, but also great friends to our Dad. In lieu of flowers, memorials may be made in memory of Charles to Grace Episcopal Church.

Funeral Services will be held at GRACE EPISCOPAL CHURCH, 116 West Washington Avenue, Madison on Monday, January 13, 2014 at 11:00 am with Rev. Dr. D. Jonathan Grieser officiating.

A visitation will be held at the church on Monday from 10:00 am until the time of services. Graveside services will follow at Liberty Church Cemetery in Deerfield.