Fitchburg-Sion Rogers, Jr., “Si”, passed away Sunday, August 17, 2014 from an apparent heart attack.

Si was born August 25, 1949, in Madison, to Virginia and Dr. Sion Rogers, Sr. He attended Blessed Sacrament, Queen of Apostles and Edgewood High School, and went on to graduate from UW-Madison. Si married his grade school sweetheart, Kristine Van Thullenar and they shared a blessed 42 years together.

Si devoted his career to radio sales and advertising. His career began at WIBA AM/FM, later becoming Sales Manager at WOLX-FM, and returned to WIBA and Clear Channel. He was honored as the 2014 recipient of the Silver Medal Award from the American Advertising Federation of Madison. Si was also known for his “Si-isms.” Among his most notable: “I sell air, it’s supposed to be free!”; “I only work half a day…6am to 6pm.”; “I got two orders today: get out and stay out!”

Si was passionate about UW Basketball, serving as President and Board Member of the Badger Basketball Boosters. He only missed four home Badger Basketball games in 43 years. In addition, he gave back to Edgewood High School, and was a Board Member for the Madison Advertising Federation.

Above all his accomplishments, Si was most proud of his family. He is survived by his adored wife, Kristine and their cherished children and families: Tim, Kellie and Dylan Rogers of Chicago; Maggie, Jon, Theo and Miles Ward of Dallas. Si is also survived by his mother, Virginia Rogers of Madison; his siblings, Cynthia, Catherine and Mark; many nieces, nephews, Rogers and Van Thullenar relatives. Si was preceded in death by his father.

A Visitation will be held at Joyce-Ryan Funeral Home on Wednesday, August 20th from 5-8 pm. A Mass of Christian burial will be held at Blessed Sacrament, 2121 Rowley Ave., Madison, on Thursday, August 21st at 11 am, with an additional visitation at 10am. In lieu of flowers, donations can be made to Blessed Sacrament or Edgewood High School.

Si valued his many personal and professional relationships, and always had a moment for a call or a chat. He would often say, “I like everybody.” He meant it. In turn, he was respected and loved by many. Si will be sadly missed.

To view and sign this guestbook, please visit: www.ryanfuneralservice.com.

Joyce-Ryan Funeral Home & Cremation Services 5701 Odana Road 608-274-1000