Snuggles stop at Madison 'touch therapy' business

3 weeks after opening, Snuggle House closes

Published On: Dec 07 2013 01:15:56 PM CST   Updated On: Dec 07 2013 02:46:17 PM CST
Snuggle House owner Matthew Hurtado
MADISON, Wis. -

Snuggles stopped for good Friday at a downtown Madison business offering what it calls "touch therapy" through one-on-one cuddling sessions, according to an online message.

The Snuggle House opened its doors to customers Nov. 15 after weeks of hurdles, like challenges obtaining insurance, that prevented professional cuddlers from opening shop.

Three weeks after its opening, the company said it had closed Friday for good. In an update on the company's Facebook page, the Snuggle House said the "push back and harassment (are) not worth it, honestly."

The company offered private time with a professional snuggler at $60 an hour at its 123 E. Main St. second-floor location, which included four rooms with beds. Owner Matthew Hurtado and employees asserted that the service was based on therapeutic touch and not sexual.

A surveillance system was installed to ensure nothing outside of its rules of conduct took place during a session. The Snuggle House said sessions could include holding, hugging, lying next to and conversing with the snuggler, but the service is "not meant as a precursor to sexual activity."

The Snuggle House thanked its supporters online in the closure announcement, saying, "Snuggle on!"