Shoppers are streaming to stores around Wisconsin as the holiday shopping season kicks off.
Black Friday, the day after Thanksgiving, vies with the Saturday before Christmas as the biggest sales day.
For many shoppers, the season gets underway a little earlier. Many flocked to stores on Thanksgiving night to snatch up deals.
Cindy Oleniczak was one of them. She went to a Toys R Us store in Milwaukee on Thursday night, and told WTMJ-TV that "this is step one" of her plan to hit numerous stores.