MILWAUKEE -

Democrat Mary Burke is the first woman to win a major party nomination for Wisconsin governor, but you wouldn't know that from her campaign. She rarely strays from her main message of job creation.

Political scientist Richard Matland said that's likely a smart move given the tight race against Republican Gov. Scott Walker. Matland said that while Democrats like to say Walker has "a woman problem," Burke has "a man problem."

He said men who might once have voted Democrat as part of labor unions have gravitated in recent years to the GOP.

Matland said Burke touting her business experience at Trek Bicycle Corp. could alleviate concerns among some swing voters who might otherwise see her as too liberal.

Recent polls show Burke locked in a dead heat with Walker.