Not only are some people reluctant to talk about who they voted for in elections, some are put off by the seemingly more innocuous question of "Did you vote?"
But now neighbors might know the answer to that question without even having to ask. That’s because a flyer revealing who voted in 2010 may have arrived in their mailbox.
More than anything, the mailing certainly catches recipients by surprise.
Meant as an attempt to drive voters to the polls, the mailing uses public information not everyone wants publicized.
Indeed, in a world where so much is impersonal, this last-minute recall flyer is proving all politics are not just local, but personal.
"When I first looked at it, I thought it was kind of interesting, quite honestly," said Nancy Thomas, of Sun Prairie.
"It was very interesting, because it lists quite a few neighbors," said Carrie Lundgren. "Full legal names, as well as their addresses, and then it lists what elections they voted in."
But the flyer isn’t necessarily accurate.
When Lundgren, who lives in Waunakee, pulled the flier out of her mailbox on Friday, she said she immediately noticed something wrong.
Missing was the fact that she voted in the November 2008 election.
"When in fact I did," said Lundgren. "They only took their information from Wisconsin, and in 2008, I was a resident in Illinois, so to all my neighbors it looks like I didn't vote, although I did."
The mailing is paid for by the Greater Wisconsin Political Fund.
Although Tom Barrett's name is never cited, the flyer does make the point clear that more than half a million voters who cast ballots for President Barack Obama in 2008 didn't vote in 2010.
And that's why, the flyer continues, why Scott Walker was elected governor two years ago.
Lundgren, who supports Walker, said she got the message.
"To bully neighbors," she believes.
Meanwhile, Nancy Thomas, who doesn't support Gov. Walker, said she was left with a very different impression.
"Quite honestly, I don't think that's what the intent of it was," Thomas said.
Thomas said she wouldn't mind if the flyer came from the other side of the political fence. She said she just wants every person to make their own personal decision.
"My biggest thing is I want to see people exercise their right to vote," said Thomas.
Just to be clear, the flyer only shows if you voted or not, not who you voted for.
The data can be bought in bulk for the entire state for $12,500.
It isn’t clear whether or not that’s what the Greater Wisconsin Political Fund, an offshoot of the Greater Wisconsin Committee, did.
Messages left with them weren't returned on Sunday.