'Mad for the Cure' supports area women with breast cancer

Mad for the Cure at Smart Motors on Friday night

MADISON, Wis. - One in eight women will have breast cancer in her lifetime, according to Susan G. Komen for the Cure. To raise money for women in need in the area, Susan G. Komen's south central Wisconsin branch is holding "Mad for the Cure.

The event will begin at 7 p.m. on Friday at Smart Motors on Odana Road. It will be hosted by News 3's Susan Siman and include live music, food and an auction.

But Mad for the Cure is much more than a party. Participation will continue to support the local Komen affiliates work in breast health and breast cancer education, real-time funding of living expenses and treatment assistance in an eight-county service area.

"It will help women who are really in need, primarily low-resource, uninsured and underinsured," Michelle Heitzinger, executive director of Susan G. Komen South Central Wisconsin, said.

Most of the money raised will stay right in the area. It will go to Dane, Rock, Sauk, Green, Iowa, Columbia, Jefferson and Dodge counties.

"Seventy-five percent of it stays right here in south central Wisconsin," Heitzinger said. "The remaining 25 percent funds national breast cancer research, including breast cancer research at the UW-Madison."

Tickets for the event cost $60 and are available at

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