Local News

Plan ahead to avoid Black Friday frustration

Consumer advocate offers advice

MADISON, Wis. - Plan ahead to avoid Black Friday frustration

In two weeks, retailers will be crowded with people ready to save money on Black Friday deals, but nailing down advertised savings can be tough.

Debbie Werner has already begun her holiday shopping at Toys "R" Us, but she can't wait for Black Friday to come.

"I like the discounts, and if you get there early like midnight to 2 a.m. you get really good discounts," said Werner.

Werner said she scores big at Tanger Outlets.

She has not had any trouble getting the deals she sets out for, but that is not the case for other shoppers.

"Quite frequently there are limitations on the number of items available," said Sandy Chalmers, an administrator for the Wisconsin Department of Agriculture, Trade and Consumer Protection's division of trade and consumer protection.

Chalmers advised planning ahead of what has been called the biggest shopping day of the year.

"Something that happens commonly on Black Friday is that they have special deals during certain times of the days, so prices may be changing throughout the store, throughout the day," said Chalmers.

To ensure you snag the deal advertised, Chalmers advised the following:
- Read the advertisement thoroughly
- Understand each store's return/refund/exchange policies before you buy
- Bring fliers with the advertised deal with you
- Keep an eye on the register to make sure the prices match
- If there's an issue, address it while you are at the store

If the store fails to make it right, you can file a report with DATCP.

Chalmers also advised consumers to be aware of potential fraud in email ads that offer an item priced well below what you know it to be.

For more information visit, send an email to or call the hotline at 1-800-422-7128.

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