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Madison, Milwaukee African-American newspapers to join forces

Joint venture will include web, print, advertising content

MADISON, Wis. - The Milwaukee Courier and Madison Times announced Tuesday that they will start to share news and editorial, and jointly promote advertising content, according to a release.

Effective Nov. 1, the collaboration will include web and print editions of the two publications, officials said. Combined print circulation for the two publications will be more than 55,000 weekly and combined monthly reach will be more than 100,000.

The Milwaukee Courier, founded in 1964, is Milwaukee's oldest African-American newspaper, according to the release. The Madison Times, founded in 1991, is the largest-circulated and most-read African-American newspaper in the Madison and Dane County area.

Both newspapers have been recognized on a national level for their editorial content and their contributions to the African-American community, according to the release.

"This collaboration will strengthen both the Courier and the Times and allow us to do an even better job of covering the African-American communities in Wisconsin's two largest cities," said Lynda Jones, editor-in-chief of the Courier.

Ray Allen, publisher of the Madison Times, called the venture a win-win for everyone involved.

"Certainly the Times and Courier will benefit from this joint venture, but more importantly, the Madison and Milwaukee African-American communities will benefit, too," Allen said. "Our readers will be treated to a wider range of news coverage and advertising messages than they previously were."

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