Liquidation process starts at American TV

Shoppers pack parking lot, store looking for bargains

Published On: Feb 20 2014 06:13:18 PM CST   Updated On: Feb 21 2014 11:55:23 AM CST
MADISON, Wis. -

Everything must go at American TV this week, and bargain hunters were eager to score a good deal Thursday.

The parking lot was packed with people as American TV started the liquidation process of its 11 stores in Wisconsin, Iowa and Illinois. The stores are shutting down after 60 years in the business.

Kim Sweitzer said there were good deals, but the parking lot was a little crazy, and he had to park a block away.

“It’s a madhouse,” Sweitzer said. “Trying to find a parking space was crazy. People inside, they’re pretty calm though.”

American said it will honor gift cards and extended warranty policies, because they’re through a third-party insurance company. Customers who have open orders waiting for delivery will either receive those items or will get a refund on their deposit.