An effort to help Madison students maintain their reading skills during the summer break has raised $112,000 from 740 contributors.
This is the second year for the Read Up campaign to prevent declines in reading levels that typically happen for children in kindergarten through fifth grade who don't read during the summer months. WISC-TV News 3 and the Wisconsin State Journal teamed up to lead an awareness and fundraising effort. The two companies previously partnered in the Schools of Hope project more than 20 years ago. They've each made $5,000 contributions to Read Up to get the fundraising started.
Read Up started in the Madison Metropolitan School District in 2013 as a program to distribute materials at community events and model reading strategies for families, with pilot sites at Orchard Ridge and Lapham elementary schools. In the first year, 262 K-5 students were served, and each received five new books.
Since then, the district has partnered with the United Way of Dane County and Madison Public Library to promote summer reading in summer school and Madison School and Community Recreation programs.
The first Read Up fundraising campaign in 2016 generated $88,000 and resulted in 88 percent of third- through fifth-graders maintaining or increasing their scores on the school district’s summer school performance assessment. All 585 students involved in the program received at least five new books. Between 300 and 500 people attended Read Up family literacy nights.
Read Up students maintained or improved their literacy results measured by summer assessments better than or similar to their peers.
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