Millions of Americans clicked away on their smartphones, tablets and computers to snag Cyber Monday deals.
The Lands' End Dodgeville distribution center hummed right along to fill those orders.
Sheila Kitelinger has been with the company for nearly 30 years. Monday she was busy packing orders and making sure the right items were wrapped up.
"A lot of the stuff you kind of get the first-hand look at it, so it's like, 'Oh, that would be neat to get,'" Kitelinger said.
Company officials would not say how much of their product is ordered online versus other means, but they have certainly seen more Internet sales over the years and Cyber Monday is an important day to them.
This year, retail experts predict Cyber Monday to generate nearly $2 billion. Some online merchants will extend their online deals to last through the week or the whole month.
The National Retail Federation expects more than 131 million Americans to take part in Cyber Monday.
Harry Schutte, senior vice president of operations with Lands' End, said the holiday season can take a lot of preparation.
The Dodgeville warehouse had 800 employees working Monday. To meet seasonal demand, the company added 1,200 new hires.
"Making the planning for our seasonal employees and the volume we'll be picking, packing and shipping really, we work on that for a good part of the year to make holidays happen for our customer," Schutte said.
Last year, Lands' End processed 500,000 products on Cyber Monday.