WISC-TV and Channel3000.com were the first local news channel delivering content to the Roku media player.

The Roku platform represents an opportunity for content owners and publishers to reach their audience in a new, non-traditional way by using a broadband connection in the home to deliver high-quality content to television sets.

"The Roku Channel Store turns the Roku player into the world's first open platform designed specifically for the TV," said Anthony Wood, founder and CEO of Roku, Inc. "Local content producers like WISC-TV can deliver their online video directly to consumers without having to go exclusively through cable operators and satellite networks providing an entirely new distribution channel overnight."

Roku estimates tens of thousands of its Roku players have been sold in Wisconsin.

"For years TV stations have been posting their video on the web and now their web video is easily available on TV sets," said Wood. "In addition, displaced residents across the country can tune into the local news of their choice as more channels like WISC-TV come to the Roku platform."

Customers can add the WISC-TV channel to their Roku player by going into the Roku Channel Store on their TV and look under the News section. The channel and its content are free.

Morgan Murphy Media is a Madison, Wis.,-based media company with TV stations in Madison and La Crosse Wis., Spokane, Yakima and Kennewick, Wash., and radio stations in Spokane and Platteville, Wis. Morgan Murphy Media also operates Madison Magazine, a monthly business and lifestyle publication.