MADISON, Wis. -

Jim Sendecke had family in from Connecticut for the Badgers’ homecoming game, so cheese curds were a must. While hoards of red-shirted people made a mad dash into Camp Randall Stadium, Sendecke enjoyed the Wisconsin treat outside of the stadium.

Sendecke did get a nice gift in the mail from UW this week: a $10 voucher for concessions.

“We're pacing ourselves. We don't want to spend all $10 at one time because I'm sure inside there, that's a Coke, you know?” Sendecke said.

Fourteen-thousand season ticket holders received the $10 gift cards in the mail. In addition, students that entered the game by 2 p.m. Saturday were handed a $5 concessions gift card. There were 14,000 of those vouchers available, but the athletics department didn’t expect to give all of them away.

This gesture came after numerous complaints from fans about slow service and long lines at the Badgers’ season opener. UW Athletics spokesperson Justin Doughtery said the gift cards are not an apology, but a way to say thank you to fans and encourage them to try some of the new concessions.

“Certainly, we had issues where there were probably not enough people in the stands and created some long lines at that first game,” Doughtery said. “But since then, it's been really good, and the feedback that we've gotten from folks has been real good as well.”

Sendecke still thought this was a way to smooth over fans’ frustrations stemming from that first home game.

“You don't want 80,000 people upset. That's not a good thing, is it?” Sendecke said.