DODGEVILLE, Wis. -

Lands' End is eliminating jobs in Dodgeville, citing a shift of consumers placing orders online.

The company said in a news release it plans to eliminate 86 full-time and 63 part-time positions from its customer call center by the end of January, a 29 percent reduction in the size of the customer call center.

The company is also immediately eliminating 50 corporate positions throughout the organization based on overlapping roles and responsibilities.

Ann Rydell is one of the call center employees who learned Wednesday that her job is being eliminated.

"I'm one of those people who did those Lands' End orders and was happy to do it for a lot of years," Rydell said. "Everyone sat down, there were hundreds of people in the room, and we were told that (parts of) the call center were closing."

Lands' End said the job cuts were prompted by an increase in shoppers ordering online.

"We know that the majority of our customers are shopping with us through online channels," said Lands' End spokeswoman Michele Casper. "In fact, nearly 80 percent of our customers are now communicating with us through LandsEnd.com. And we realized our call center volume was dramatically decreasing."

Dodgeville Mayor Todd Novak said the layoffs will be difficult for the community.

"It's just a shock to the community," Novak said. "As it is, this isn't the first time it's happened. Everybody knows someone that was let go today because this is a pretty close-knit community."

Lands’ End will continue to have customer contact centers in Dodgeville, Reedsburg and Stevens Point.

Employees will receive severance and outplacement services, according to the company statement.