In a few hours it'll be all about the football. But it's been interesting these last several days to hear University of Wisconsin administrators and fans talk about the image boost UW gets from playing in the Rose Bowl. If you haven't seen the new UW promotional ad you'll see it during the game, but it highlights some of the discoveries and research that originated at UW and it's impressive. Like it or not, higher education is a competitive marketplace these days and one has to get in front of prospective students, faculty and alumni and beat the drum a little when the opportunity arises.
When you think of some of the problems with which some universities are dealing we can be thankful for the position we're in, and reminded of how important it is to keep our integrity and values intact. So On Wisconsin everyone out there in Pasadena. Do us proud.