MADISON, Wis. -

With the holiday shopping season underway, area business owners hope you shop local.

The second annual Black Business Expo is working to sustain families and communities right here in Madison.

The first expo was so successful, they have had to move locations to provide for more vendors.

Stephanie Sarr is one of those vendors.

Sometimes people don't know that we own these businesses  and i think just  having the community be aware…will help the economic environment in Madison," said Sarr.

Sarr grew her online business into a beauty supply store on the east side of Madison last year. On Black Friday, instead of rushing to big retailers, she hopes shoppers will consider supporting local in the second black business

"Our businesses are not just for our community, it's for everybody and we all have something to share." said Sarr.

The expo features over 60 vendors from Madison, Milwaukee along with some out of state vendors,.

Sabrina Madison created the event to bring attention to businesses that may go unnoticed.

“You had folks that had businesses here and maybe they weren't doing so well or weren't as known and kept it as a side thing,” said Madison.  “Now because of the expo exposure they say, ‘I can actually generate income.’ ”

The expo will be held this Friday from 10 to 3 p.m. at The Village on Park Street Mall .

A private investor has donated $3000 dollars for families in need to spend at the expo.