BLACK RIVER FALLS, Wis. -

Authorities in west-central Wisconsin say an ATV rider has died after his vehicle crashed into a tree.

A La Crosse Tribune report said the crash happened Thursday about 2 p.m. in Black River Falls.

Jackson County deputies say the male wasn't wearing a helmet when he lost control and struck the tree. He was pronounced dead at the scene.

His name and age haven't been released.