MADISON, Wis. -- The state is opening an investigation into a cleaning product many might have in their home.

The product is called Fabuloso and although it looks just like a colorful fruit or sports drink, it's actually a multi-purpose cleaner, WISC-TV reported.

State officials are looking into the product out of concerns about how children might mistake the bottle for a beverage and end up sick or worse.

Baraboo resident Bill Brown said that he's concerned about Fabuloso after looking for a deal on Gatorade at his local Menards store, he bought what he thought was a sports drink. To his surprise, Fabuloso is a cleaning product.

Brown found three scents of Fabuloso, which is a cleaner made in Mexico and imported to the United State by Colgate-Palmolive. One is even called passion-fruit scented and smells fruity, although a mop is also on the label, WISC-TV reported.

"This is probably the scariest one out of all three of them just because it shows fruit on the side of it," Brown said, pointing to the label on one of the Fabuloso bottles. "The packaging of it basically was the same thing as a fruit drink. (There's) so little responsibility and little thought went into their packaging and labeling."

News 3 took the product to Wisconsin's Department of Consumer Protection to see if they were concerned, and in response, officials have opened an investigation. They have already sent Colgate-Palmolive a letter describing their concern of how similar the bottles can look to common drinks.

"When we first saw this it looked like a soft drink, it's got fruit on it. Even when you take the top off and smell it, it smells like a fruit drink," said Glen Loyd, consumer advocate at the Department of Agriculture, Trade, and Consumer Protection.

"My 4-year-old granddaughter would want to take a drink of this," he said.

Loyd said on Thursday that they were going to start testing the product.

"We're sending it over to our lab, and they will tell us the specific ingredients and then we'll be able to tell if there's a law that's being broken," he said.

Colgate-Palmolive officials defended their product and said that the bottles are "prominently labeled as a cleaning product, including a picture of a mop and bucket and the words "multi-use cleaner circling the bottle." The label also contains instructions warning to keep it away from children, WISC-TV reported.

A poison control expert said that from her research, the product contains a lot of perfume and a detergent so if someone drank it, they'd probably get an upset stomach and vomit. The symptoms would be similar to those if someone drank hand soap or shampoo.