MADISON, Wis. -- There's a new phone scam hitting the Madison area that could clean out people's bank accounts.

It is a very sophisticated scam -- one that consumer protection officials here haven't seen before. Tom Sundling, who was targeted, said he answered his phone Thursday night and heard a recorded message. It said his debit card has been deactivated, because of questionable charges.

"Then, instead of talking to someone, it asked me, 'Please enter your 15-digit card number,'" Sundling said.

Sundling did not enter his card number and it's a scam that has hit many people in the United States over the last few weeks.

The phone number that shows up on caller I.D. is an actual, legitimate business in Florida. A spokesman from that company, Med Financial, said their phone number has been hijacked and is being used to fraud potentially thousands of people across the country. This week, it seems Wisconsinites are the targets, WISC-TV reported.

"When you get a phone call like that saying your debit card has been deactivated, immediately you're like, 'What? Oh my gosh,'" Sundling said. "At that point, you're checking, 'Do I have my debit card? Is it in my wallet? What did I charge recently?'"

Glen Loyd from the Wisconsin Department of Consumer Protection said this is a new scam, but with a common theme other scams have. It's a way to get easy access to your important credit card and financial information.

"The common denominator of saving yourself from all these scams (is) never give out any information to someone that calls you -- no matter who they say they are," Loyd said.

Consumer protection officials said they have yet to get any complaints about this latest scam -- but they'd like to hear from those who have been impacted. If you've been affected by this scam, call Wisconsin Consumer Protection at 800-422-7128.

If you're a victim, and you're missing money from your account, you should also call your local police department.

The legitimate company in Florida said they're considering changing their phone number -- but that's about all they can do.

Florida law is different than Wisconsin law: unless someone comes forward and says they've been victimized and they're missing money, no crime has been committed, even though their phone number was used, WISC-TV reported.