Wisconsin Sues Firm Over Telemarketing, Advertising Violations

Company Allegedly Called Customers On State's Do-Not-Call Registry

Updated: 12:46 pm CST January 30, 2008

The Wisconsin Department of Justice is accusing an Arizona company of violating the state's telemarketing and deceptive advertising laws.

The agency has filed a lawsuit against Preferred Readers Service Inc. after the state received numerous complaints from Wisconsin customers about the company's tactics.

Attorney General J.B. Van Hollen said that the company called homes several times a day for weeks at a time and hung up when customers asked for caller identification. He said that some of those customers were on the state's Do-Not-Call registry.

Van Hollen also said that the company received payments to authorize renewals for magazines but didn't have the authority to do so.

A phone listing for the company in Glendale, Ariz., was disconnected.

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