Ever since he was a youngster, Marc Lovicott has always wanted to be a TV news reporter.

Putting on newscasts in his grandparent's basement with his brother and cousin were a pretty regular thing (and yes, there are pictures and videos!). Marc is a DeForest native and has been in the Madison area his entire life. He's very excited to once again be back on the air in his hometown, doing what he loves.

"This is where I grew up, and this is my home," Lovicott said. "I love informing people of what's news and how things can affect their every day life. And being able to do that in my hometown is a huge bonus."

Marc is a UW-Whitewater graduate, where he double-majored in broadcast journalism and advertising. After graduation, he started his television news career here in Madison at the ABC affiliate. He spent six years there as a reporter and anchor, and won several awards from the Wisconsin Broadcasters Association.

In 2006, Marc decided to try something new and left TV news to become a producer for Discover Mediaworks. There, he worked on numerous projects, including the Emmy nominated TV series Discover Wisconsin. A year later, Marc realized what he missed so much -- in November 2007, he was proud to join the team at WISC-TV.

"I have a passion for news, and letting our neighbors know what’s going on around them," Lovicott said. "If I can reach just one person every night and make a difference in their life, I know I've done my job. And that's the most rewarding part of my job -- helping others."

Marc is single and lives in Fitchburg. He enjoys playing volleyball and spending time with family and friends. And don't be surprised if you run into Marc on Regent Street on football Saturdays -- he's a huge Badger Football fan!

"Go Badgers!"

Marc would love to hear what’s on your mind. If you have a story idea, e-mail him at mlovicott@wisctv.com.