MADISON, Wis. -- University of Wisconsin Badger football hit the new Big Ten Network on Saturday, which meant thousands of cable customers were left without television coverage of the Badgers' victory over the Citadel Bulldogs.

The Big Ten Network launched on Aug. 30, but it still doesn't have a deal with cable TV provier Charter Communications. While fans fumed, some businesses used the situation to their advantage, WISC-TV reported.

Jim Luedtke, owner of the Stadium Sports Bar & Eatery, said they were fortunate to have access to the game.

"Right now, we have DirecTV, so we do get it," he said on Saturday. "At this point, I love every minute of it because of the fact that that we are one of the only places in town that have it."

The Big Ten and Charter dispute comes down to packaging. The Big Ten wants in on the expanded cable line-up, but Charter wants to put it in the pricier sports tier option. Many fan complaints are landing on UW's athletic department, WISC-TV reported.

Vince Sweeney, UW's senior associate athletic director, said that they hope for a resolution.

"We're frustrated as well," he said. "But we are pushing as hard as we can, letting the Big Ten Network know that the people here in Madison ... and around Dane County and around the state ... are anxious for things to be settled and distribution to be on a much broader base than it is now."

Both Big Ten Network and Charter officials said that there's been no change on the negotiations front.

If the situation isn't resolved, the friction might worsen come Badger men's basketball season. While Saturday's game was the only football game scheduled to be carried on the Big Ten Network, several UW basketball games are planned on the new network.