MADISON, Wis. -

Local retailers are counting on area shoppers to get them through the holiday season.

Dane Buy Local is promoting the Think Local First Campaign during Small Business Saturday, the national shopping effort this weekend to urge shoppers to check out what area stores have to offer.

Officials said 70 percent of money spent at area shops stays in the community.

“This is good for the economy. It builds a strong base here in Dane County and beyond south central Wisconsin,” Colin Murray, president of Dane Buy Local, said.

Dane Buy Local is one of the largest local shopping groups in the country.