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Pleasant Company Gets New Name

POSTED: 7:40 a.m. CST January 12, 2004
UPDATED: 7:43 a.m. CST January 12, 2004

Pleasant Company is getting a new name to match its famous brand, "American Girl."

The Middleton-based company makes American Girl dolls and books.

Company spokeswoman Julie Parks said American Girl is really how the general public views the firm.





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