MADISON, Wis. -- A local advertising team deserves to put its feet up after pulling an all-nighter to help 13 non-profit organizations.

The stunt is part of the fifth annual Goodstock, a 24-hour idea marathon hosted by Knupp & Watson. Goodstock provides the non-profits with advertising help -- creating everything from marketing and public relations plans to TV, ad and logo ideas.

Andy Wallman, creative director at Knupp & Watson, said the event helps those that often give to others.

"Because of the situation that so many of these non-profits are in -- take the time, donate some money, donate some stuff -- there's so many worthy non-profits out there that need a little bit of your help," Williams said.

This year, the company adopted one of the non-profits: Domestic Abuse Intervention Services. For the next 12 months, Knupp & Watson will be giving them free help.